Several of our sites took part in supporting purple Tuesday this week. Purple Tuesday is a day which was created to bring improvement, value and awareness to disabled customers.
Across the UK, the Purple Pound – the consumer spending power of disabled people and their families is worth £249 billion and is rising by an average of 14% per annum. Worldwide the Purple Pound equates to a staggering £2.25 trillion, yet less than 10% of businesses have a targeted plan to access this market.
The photos show 3 of our sites taking part which include Bluewater, Broughton Shopping Park and Clarks Village.
Bluewater is the first UK shopping centre to achieve the status of Disability Confident Leader. To support retailers, they produced a pocket guide which provides practical hints designed to support retail staff in becoming more confident in providing good customer service to disabled customers. We are thrilled to announce that Bluewater have also recently introduced hidden disability sunflower lanyards. These lanyards indicate that the wearer has a hidden disability and may require additional assistance when visiting (e.g. hard of hearing, dementia etc).